Apply At Sonat

At Sonat, the Ads Monetization role is responsible for operating and optimizing the advertising system in mobile games/apps to maximize revenue and player LTV, while ensuring a positive user experience and working closely with the Product and UA teams.

1. BENEFITS

COMPENSATION

• Salary up to 18,000,000 VND, depending on experience and performance.
• 100% salary during probation, with salary reviews twice a year in accordance with company policy.
• Income is performance-based, reflecting individual results and contributions.
• Lunch allowance for official employees: 1,000,000 VND/month

CAREER DEVELOPMENT

• Opportunities to expand and enhance professional knowledge and skills.
• Hands-on experience working on ongoing global projects.
• A clear, personalized career development path.

WORKING ENVIRONMENT

• Work in a dynamic, professional, and international environment.
• Enjoy full daily-life support and employee care benefits.

BENEFITS & WELFARE

• Full participation in mandatory insurance schemes in accordance with Vietnamese labor law (Social Insurance, Health Insurance, Unemployment Insurance).
• Free periodic general health check-ups at partner hospitals: Hong Ngoc, Thu Cuc, Vinmec.
• Flexible healthcare policies.
• Benefits for weddings, bereavement, public holidays, Lunar New Year, and other welfare programs.
• Bonuses for New Year, International Women’s Day (8/3), Reunification Day (30/4–1/5), Mid-Autumn Festival, Mid-year, National Day (2/9), Vietnamese Women’s Day (20/10), and Christmas.
• Unlimited performance-based rewards, with continuous profit sharing.

WORKING HOURS

• Monday to Friday, off on Saturday & Sunday.
• Morning: 8:30 AM – 12:00 PM
• Afternoon: 1:00 PM – 6:00 PM
• Break time: 3:00 PM – 3:30 PM

2. JOB DESCRIPTION

Advertising System Setup & Operation

• Set up and operate mediation systems and configure ad networks such as AdMob, AppLovin, Unity Ads, ironSource, etc.
• Manage and optimize ad bidding strategies by geo, user segments, and game titles.

Revenue Analysis & Optimization

• Monitor and analyze monetization metrics including eCPM, ARPDAU, Fill Rate, Impressions, Revenue by segment.
• Analyze data and propose optimization strategies to improve revenue performance and long-term product sustainability.

Cross-functional Collaboration

• Work directly with Ad Network representatives to communicate, negotiate, resolve issues, and stay updated on policy changes.
• Collaborate closely with Product and UA teams to optimize player LTV, balancing growth and user experience.

LTV Optimization through A/B Testing

• Design, implement, and monitor A/B tests related to ads (format, frequency, placement, etc.).
• Optimize player Lifetime Value (LTV) to support UA in scaling business growth effectively.
• Measure the impact of ads on LTV, retention, and user experience.

Ad Quality Control

• Ensure ad formats (Rewarded, Interstitial, Banner, Native) are implemented appropriately without negatively affecting UX.
• Review and evaluate ad quality, content, and relevance for each game title.

Policy Compliance

• Monitor, detect, and handle policy violations from Google, AppLovin, Unity, and other ad networks (content issues, abnormal behavior, etc.).
• Propose adjustments to ensure apps comply with Store and Ad Network guidelines, minimizing operational risks.

3. REQUIREMENTS

KNOWLEDGE

• Bachelor’s degree in Business, Marketing, Business Administration, Economics, or related fields.
• At least 6 months of experience in a similar role within the mobile game or mobile app industry.
• Basic knowledge of advertising models in mobile games/apps.
• Understanding of mediation, waterfall, header bidding, and how these models operate.
• Familiarity with core game/app metrics such as LTV, ARPU, Retention, etc.
• Knowledge of popular ad networks in the mobile game/app industry.
• Hands-on experience in basic monetization setup on mediation platforms is a plus.

SKILLS

• Proficient English communication skills in all four areas: listening, speaking, reading, and writing.
• Strong data analysis skills, with the ability to interpret and evaluate monetization metrics.
• Experience using data analysis tools to support daily work.
• Ability to work with external partners and collaborate effectively with internal teams.
• Skills in setting up and monitoring A/B tests, evaluating effectiveness through data.
• Ability to work independently while collaborating effectively in a team environment.

ATTITUDE

• Passionate about Marketing, especially Digital Marketing, with a strong interest in the Mobile Game industry.
• Growth mindset, proactive in learning and staying updated with new knowledge.
• High sense of responsibility, willing to take ownership and resolve issues.
• Strong teamwork and collaboration skills across multiple departments.
• Detail-oriented, careful, and accountable in work execution.
• Willingness to commit long-term and grow with the company.

4. CONTACT

Talent Acquisition Department

• Phone: +84 37 442 7589
• Email: tuyendung@sonat.vn